Aperture:

Dimension
Markers

Feature Design

Effortlessly incorporate measurements into product images.

  • ROLE
  • UX Designer
  • Team
  • 1 Product Manager
  • 1 UX Designer
  • 1 Engineer
  • Project type
  • Desktop
  • Year
  • 2022
Aperture dimension marker screen on a laptop

Context

Knowing the Dimensions of a Piece of Furniture is Essential

Ensuring a furniture piece fits their space is crucial for shoppers prior to making a purchase. Home furnishing retailers need to effectively and clearly communicate this information to their customers.

Problem

Seamlessly Incorporating Dimensions into an Image is Difficult

Incorporating measurements into an image is a time consuming and tedious process that requires proficiency in photo editing software and access to such tools. No applications exist for seamlessly incorporating dimensions into an image of a furniture piece. An opportunity exists to bridge this gap by offering retailers and manufacturers an intuitive application capable of effortlessly and seamlessly adding measurements to images of their inventory.

Design Process

Background

Aperture Platform

The Aperture Platform subscription provides manufacturers and retailers of furniture automated studio hardware, AI, and cloud-based intuitive software to quickly and cost-effectively capture their products and output flawless, repurposable images for use in any promotion or marketing channel.
Aperture website screenshot

Goals

Product Goal

Enhance user experience by implementing an in-app method to quickly and effortlessly add measurements and additional text onto an image.

Research

Competitor Analysis

A spreadsheet comparing the competitor features for Aperture's dimension markers

Concepts

Iterations

Aperture button style and placement iterations

Usability Testing

We then gathered valuable customer insights and feedback by presenting the dimension marker prototype to three sets of customers, allowing us to validate our assumptions and gain further insights from their thoughts and perspectives.
Quotation marks icon
I really like the ability to add additional text because now I can add other information to the image besides measurements.
   — Hoot Judkins
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The tool really easy to use but if there was a way to add the line and text at once to the image and be able to save any changes to the style as a user preference, it would make the process even faster.
    — Phillips Collection
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I like how straightforward the tool is. It's going to speed up the process of producing our photos at scale. Also if there was the ability to upload different fonts that fit our brand stylings, that would be even better.
   — Sheldon Furniture

Opportunity

Test Analysis

  • Streamline the workflow more by enabling users to adding text and lines simultaneously
  • Provide users with customizable preferences, allowing them to define and reuse specific styles consistently
  • Facilitate brand consistency by enabling users to upload their own fonts

final Designs

Dimension Markers

Reflection

Post MVP

Although funding was cut for this project, if we were to continue to develop the app, these were the updates and features we would have focused on.
  • User preferences
  • User font uploads
  • Prepopulate dimensions from product info
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Product Design—Empowering civil engagement and community involvement